EN

DE
Trainer

Nicolas Scheidtweiler

„Employer Branding with combat experience - communication that delivers.”

Nicolas Scheidtweiler – PR advisor, employer-branding specialist, and trainer in impactful communication

"I boost your employer visibility with employer-branding strategy, crisis-communications training, and practical, hands-on content publishing."

Nicolas Scheidtweiler

Nicolas Scheidtweiler

Nicolas Scheidtweiler

Nicolas Scheidtweiler

Nicolas Scheidtweiler

Nicolas Scheidtweiler

Nicolas Scheidtweiler

About me

From mission radio to brand voice - I amplify your employer brand and visibility.
I’m a PR consultant and the owner of Scheidtweiler PR, as well as a co-initiator of Employer Branding now. Previously, I worked as an editor and officer in the Bundeswehr’s Operational Information unit, where I was responsible for audience-targeted media work in overseas deployments. Today, I advise companies on employer branding, crisis communication, and multi-channel publishing. I combine strategic clarity with hands-on execution—from press relations, blogging, and video to social media. As a trainer and speaker, I show how employer brands build trust and make recruiting more effective. Fun fact: In 2021, together with Jost Kobusch, I completed the first ascent of the Himalayan peak Purbung (6,465 m).
Turn strategy into execution

Experience meets impact - as a consultant, trainer, and sparring partner for employer branding and communication

Whether in masterclasses, workshops, or one-to-one sparring, I connect strategic employer branding with hands-on communications practice. Leaders benefit from my expertise in building employer brands, recruiting communications, crisis communication, and multi-channel publishing. With a clear view of modern organizational dynamics, I help teams communicate consistently, improve candidate journeys, and strengthen reputation sustainably.
  • With 20 years of practical communication and leadership, I deliver strategies, methods, and insights that work—from startups to the enterprise.
  • I guide you with a clear system: whether masterclass, coaching, or workshop—our work is structured, focused, and tailored precisely to your specific challenge.
  • Change that lasts: clear impulses, practical tools, measurable next steps.

Find the right offering for you.

Frequently Asked Questions

What qualifies Nicolas as a trainer and coach?

Nicolas excels at structured, high-pressure communication: a former Operational Information officer turned PR advisor, he trains precise wording, rigorous documentation, and confident dialogue - the core of effective corporate comms.

 Who is Nicolas’s program suited for?

Nicolas’s offering is aimed at HR professionals, leaders, and decision-makers who want to manage everyday communication with confidence - from employer branding to crisis communication. Whether startup, scale-up, or enterprise, every participant gets field-tested methods and templates that work immediately in their own context.

How does Nicolas ensure the content truly works in day-to-day practice?

Through case studies, role plays, and checklists mapped directly to typical leadership scenarios (performance, conduct, work instructions, remote contexts). Everything is modular, immediately applicable, and usable as a template.

What does the 1:1 coaching process look like?

The 1:1 coaching takes place online via video call. You set the length of each session (typically 30–90 minutes). In these sessions, you and Nicolas work on your individual topics. You’ll get honest feedback, fresh perspectives, and clear next steps. The content is tailored to your current needs - personal, practical, and solution-oriented.

Why work one-on-one with Nicolas?

Nicolas understands the challenges of leadership and change first-hand—as an officer in Operational Information, an editor, and today a PR/employer-branding consultant. His coaching is empathetic and trust-based, yet solution-focused, clear, and effective. Ideal for people in transition, stepping into leadership, or redefining their communication and employer brand strategy.


Is the training suitable for startups, SMEs, and corporates?

Yes. Nicolas brings years of experience across startups, SMEs, and corporates, his tools scale from lean checklists to frameworks that fit HR/legal requirements and co-determination.

Is Nicolas’s offering suitable for international teams or English-speaking participants?

Absolutely. Nicolas has worked internationally for years, speaks fluent English, and brings both field and project experience from abroad. All formats are available fully in English on request.

What are the signs of success after the course?

You make well-founded decisions, draft with greater legal certainty, document comprehensively, and handle difficult conversations with confidence. This lowers error rates, speeds up processes, and reduces the risk of costly disputes.